![]() ![]() ![]() Why Do I Care If My Direct Traffic Is Miscategorized? We're going to start with direct traffic because honestly, it's a little complicated. ![]() Now that we have a clear understanding of all of the different types of traffic sources, let's dive into two of the most important: direct traffic and organic traffic. If you have any traffic that doesn't fit into the above categories, or has been specifically tagged as "other", it will fall into this traffic category. Someone clicking over to your website from a hyperlink on another blog would be considered referral traffic. Traffic that comes to your website from any other website that is not a social media platform or a search engine. If you are properly tagging your email campaigns with email parameters, any traffic that arrives to your site from an email will show up as email traffic. Paid search traffic is any traffic that comes from a paid search campaign you've launched on a search engine like Google or Bing.Īny traffic that comes from a social media website, like LinkedIn, Twitter, Facebook, or Instagram. Any organic traffic is going to be a result of your inbound marketing and SEO efforts. Organic traffic is any traffic that comes to your site from a search engine, but that isn’t paid for. If traffic is coming from an unknown source, it will likely be categorized as direct traffic as well. Most website analytic tools will organize your traffic sources into the following categories:Īs we mentioned, direct traffic is categorized as traffic that does not come from a referring website. To really get a handle on the direct traffic vs organic traffic difference, it's worth it to understand how all of your websites' traffic sources are classified by analytics tools like HubSpot or Google Analytics. ![]()
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